Posts Tagged ‘marketing’

How do you really market a mobile application?

growth
Annabell Satterfield is the extremely well-qualified author of this piece, with an MBA from Cornell and an illustrious track record in marketing and technology.  What’s great here is that she approaches the old monetisation of apps issue from a far more classical marketing ...

Three top marketing tips

Three top marketing tips
Short, sharp and to the point, these three top marketing tips are pretty handy, and should be adopted by all would-be app entrepreneurs. The gist of them is that you have to be an evangelist for your app and its fabulousness, and get the ...

Tone of voice and brand identity

brand identity
Tone and Brand Identity – two things that really count in the creation of a successfully marketed product, from a pot of yoghurt to a mobile app. Tips here from Nigel Edgington Vigus who clearly explains what a brand actually is (the personality ...

How to successfully market your mobile app

beans
Extracted from a free ebook, Inspiring Apps: A Business Perspective on Building Mobile Apps, this offers a concise checklist for marketing your app.  Less detailed and more obvious than some of the other “how tos” it still covers the bases and would form a ...