Business

Building your app is only the start of the journey. How you tell people about it, and make money from it, is just as important. In this section, we give you the best advice around on how to make your beautiful app as successful as possible.

Learn how to expand your app distribution reach and revenue opportunities

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Not that you need any more reasons to begin developing on the Windows Phone platform, but Microsoft has a handful of new ways you could benefit from being a Windows Phone developer. Earlier this month, Todd Brix (Senior Director of Windows Phone Apps Team) posted a ...

Matchbox Mobile at Mobile World Congress 2013

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Here is another great guest post from the team at Matchbox Mobile, who share with us their time at Mobile World Congress 2013 and anything you missed if you weren't able to attend yourself. Don’t forget to have a look at their other ...

45% of all Lumia owners would recommend to a friend

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Research recently conducted by YouGov shows Nokia's consumer loyalty is growing as levels of customer advocacy significantly increased at the end of last year between September and December. This is mostly due to the rise of the Lumia Windows Phone range (customers increased from 1% to 40%), ...

Video – Making money with your Windows Store apps

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Arik Cohen, Principal Lead Program Manager on the Windows Store team, talks us through the flexibility Windows Phone 8 allows for in app development. He lists a number of ways you can make the most money from your app(s) with the help of the ...

Are free apps really free, or are there hidden costs?

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As this article simply states; 'when the product is free, you are the product.' Therefore if the consumer is ultimately paying the price of free apps, should you be designing free or paid apps? This will help you to consider the benefits (or drawbacks) ...

The top mobile trends in 2012 (and predicted trends of 2013)

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The always excellent Econsusltancy blog has quizzed three leading industry experts to find out what they see as the key trends in mobile over the last 12 months. Inevitably, there’s lots of tablet talk and recognising the continued growth of smartphones, but the ...

A round up of Windows Phone Stats from November 2012

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As an app developer, it’s vital that you understand your market. The best way to do that is by taking a look at the cold, hard facts and statistics. That’s why this excellent round up of Windows Phone usage for November, compiled by ...

Windows Phone now a ‘major player’ in the mobile industry

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This article over at The Next Web provides a compelling argument that says Windows Phone and its new devices are now major players in the mobile industry. With Windows Phone 8 here and gaining good adoption, while running on cutting-edge devices like ...

How to track your mobile app metrics in three ways

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The tried and tested way to measure the success of any project is through accurate analytics. As an app developer, they allow you to refine and improve your product and provide crucial updates that can, all being well, produce a better user experience ...

Could 2013 be the year for meaningful (and innovative) apps?

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Earlier this week, Stuart Dredge, writing for the Guardian, explored the idea that investors are tiring of mobile apps. The article refers to recent comments by investor, Fred Wilson, and 500 Startups founder, Dave Mclure, who both take a different view. ...

Is it time to Kickstart your app with the help of Kickstarter?

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TechCrunch reported last week on the new Kickstarter project by Peter Molyneux, game designer extraordinaire and creator of Populous, Theme Park and the Fable series. He’s using Kickstarter to crowdfund his latest game, which will have both PC and mobile app versions.

8 ways to guarantee you make money on your apps

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More sound advice on getting those apps earning for you, this time in an eight-point article from Mitchell Weisman of LifeStreet Media via TechCrunch. He makes many sensible suggestions, including never underestimate the importance of analytics, and try to think creatively about how ...

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